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Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, TradeDesk is clearly lagging behind, losing to Google Publisher Tag in all segments.
1
Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, News & Media and 18 other categories.
2
TradeDesk is leading in Science & Education and Community & Society.
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Google Publisher Tag is leading in most countries, including Japan, Taiwan, France, United Kingdom and 132 other countries.
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TradeDesk is leading in United States, Canada, Australia, Philippines and 22 other countries.