Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertising is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 224 other categories.

2 Twitter Advertising is leading in Online Marketing, Business Services, Banking, Products & Shopping and 13 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 214 other countries.

2 Twitter Advertising is leading in Saint Pierre and Miquelon, Maldives, Montserrat, Virgin Islands, British and one other country.