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Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Integral Ad Science is clearly lagging behind, losing to Google Remarketing in all segments.
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Google Remarketing has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Lifestyle, E-commerce & Shopping and 19 other categories.
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Integral Ad Science is leading in Games.
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Google Remarketing is leading in most countries, including United States, Japan, Russia, Poland and 157 other countries.
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Integral Ad Science is leading in Virgin Islands, U.S., Andorra, Guyana and Somalia.