Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Retargeting is clearly lagging behind, losing to Google Remarketing in all segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Vehicles, E-commerce & Shopping and 19 other categories.

2 Yahoo Retargeting is leading in Adult.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Poland, United Kingdom and 157 other countries.

2 Yahoo Retargeting is leading in Japan.