1
Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Retargeting is clearly lagging behind, losing to Google Remarketing in all segments.
1
Google Remarketing has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Lifestyle, E-commerce & Shopping and 18 other categories.
2
Yahoo Retargeting is leading in Games and Adult.
1
Google Remarketing is leading in most countries, including United States, Russia, Poland, United Kingdom and 160 other countries.
2
Yahoo Retargeting is leading in Japan.