Gorilla Nation is leading in Top 100K Sites and Top 1M Sites.
Gorilla Nation has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Travel and 43 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 13 other categories.
Gorilla Nation is leading in most countries, including United States, United Kingdom, Canada, Australia and 21 other countries.
Open AdExchange is leading in Denmark, Sweden and Malta.