Gorilla Nation is leading in Top 100K Sites and Top 1M Sites.
Gorilla Nation has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Travel and 44 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 14 other categories.
Gorilla Nation is leading in most countries, including United States, United Kingdom, Russia, Germany and 23 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway and Japan.