Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Granify has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 32 other categories.
mParticle is leading in Arts & Entertainment, Finance, Movies, Banking and 7 other categories.
Granify is leading in most countries, including United States, Australia, India, Brazil and 11 other countries.
mParticle is leading in Singapore, Mexico and France.