Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Granify has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 24 other categories.
mParticle is leading in Internet & Telecom, Arts & Entertainment, Collecting, Recreation & Hobbies and 6 other categories.
Granify is leading in most countries, including United States, Australia, India, Germany and 9 other countries.
mParticle is leading in France.