Granify is leading in Top 100K Sites and Top 1M Sites.
Granify has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 33 other categories.
mParticle is leading in Arts & Entertainment, Movies, Finance, Banking and 11 other categories.
Granify is leading in most countries, including Australia, India, Germany, Brazil and 7 other countries.
mParticle is leading in United States, France, Israel and Mexico.