Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Granify has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 25 other categories.
mParticle is leading in Arts & Entertainment, Internet & Telecom, Collecting, Finance and 6 other categories.
Granify is leading in most countries, including United States, Australia, India, Germany and 8 other countries.
mParticle is leading in France.