Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Grapeshot is leading in Top 10K Sites.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 42 other categories.

2 Grapeshot is leading in News & Media, Newspapers, Magazines & E-Zines, Government and 12 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 52 other countries.

2 Grapeshot is leading in United Kingdom, Ireland, Pakistan, Nigeria and 2 other countries.