Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 153 other categories.

2 GroupM Server is leading in Makes & Models, Consumer Electronics, Antiques & Collectibles and Nursery & Playroom.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 71 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 6 other countries.