Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 122 other categories.

2 GroupM Server is leading in Movies, Web Hosting, Makes & Models, Automotive Industry and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Norway and 65 other countries.

2 GroupM Server is leading in Poland, Denmark, Australia, Croatia and 2 other countries.