Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 122 other categories.

2 GroupM Server is leading in Movies, Web Hosting, Software, Automotive Industry and 9 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 62 other countries.

2 GroupM Server is leading in Poland, Denmark, Australia, China and 6 other countries.