Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 79 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Movies, TV & Video and 18 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 45 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 13 other countries.