Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 146 other categories.

2 GroupM Server is leading in Web Hosting, Makes & Models, Consumer Electronics, File Sharing and one other category.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 88 other countries.

2 GroupM Server is leading in Germany, Serbia, Croatia, Timor-leste and 3 other countries.