Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 130 other categories.

2 GroupM Server is leading in Movies, Web Hosting, Makes & Models, Pets and 6 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 67 other countries.

2 GroupM Server is leading in Poland, Denmark, Australia, Croatia and 9 other countries.