Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Invite Media is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including People & Society, News & Media, Technology News, Arts & Entertainment and 65 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Movies, Food & Drink and 29 other categories.

Geography

1 Invite Media is leading in most countries, including United States, United Kingdom, France, Australia and 20 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 18 other countries.