Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 64 other categories.

2 LiftDNA is leading in Football, Relationships & Dating, Magazines & E-Zines, Social Network and one other category.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 31 other countries.

2 LiftDNA is leading in Netherlands, Japan, China, Philippines and 5 other countries.