Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 138 other categories.

2 GroupM Server is leading in Telecommunications, Makes & Models, Domain Names & Register and E-Commerce.


1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 53 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 9 other countries.