Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 51 other categories.

2 Madison Logic is leading in Business & Industry, Computer & Electronics, Software, Health and 20 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 27 other countries.

2 Madison Logic is leading in United States, Canada, India, Russia and 15 other countries.