Market Share by Top Websites

1 Mercent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 16 other categories.

2 GroupM Server is leading in Computers Electronics & Technology and Games.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 36 other countries.

2 GroupM Server is leading in Poland, Germany, France, Denmark and 5 other countries.