Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Home & Garden and 56 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 41 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Russia and 38 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 21 other countries.