Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 48 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 36 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Russia, Philippines and 46 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 17 other countries.