Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 60 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Autos & Vehicles and 44 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 38 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 18 other countries.