Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 79 other categories.

2 GroupM Server is leading in Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 28 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United Kingdom and 25 other countries.

2 MSN Ads is leading in United States, India, Brazil, Canada and 24 other countries.