Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 82 other categories.

2 GroupM Server is leading in Internet & Telecom, Shopping, Autos & Vehicles, Movies and 30 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, Indonesia and 23 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 14 other countries.