Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 87 other categories.

2 GroupM Server is leading in Internet & Telecom, Autos & Vehicles, Shopping, Movies and 27 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 35 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Sweden and 19 other countries.