Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 83 other categories.

2 GroupM Server is leading in Internet & Telecom, Shopping, Autos & Vehicles, Movies and 27 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 24 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 17 other countries.