Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, GroupM Server is still behind Nativo in all market share segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 100 other categories.

2 GroupM Server is leading in People & Society, Movies, Games, Cooking & Recipes and 23 other categories.


1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 49 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 10 other countries.