Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 100 other categories.

2 GroupM Server is leading in People & Society, Movies, Games, Web Hosting and 19 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, India and 48 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 13 other countries.