Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Internet & Telecom, Arts & Entertainment and 103 other categories.

2 GroupM Server is leading in People & Society, Movies, Cooking & Recipes, Games and 25 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Armenia, Canada and 46 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 11 other countries.