Market Share by Top Websites

1 NetAffiliation is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 158 other categories.

2 GroupM Server is leading in Automotive Industry, Makes & Models, Law, Consumer Electronics and 3 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 73 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 11 other countries.