Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 175 other categories.

2 GroupM Server is leading in Makes & Models, Automotive Industry, Consumer Electronics, E-Commerce and 2 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 90 other countries.

2 GroupM Server is leading in Denmark, Australia, Croatia, Serbia and 4 other countries.