Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 83 other categories.

2 GroupM Server is leading in Games, Autos & Vehicles, Food & Drink, Cooking & Recipes and 23 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, United States, Russia and 29 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 18 other countries.