Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Business & Industry and 76 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, TV & Video, Food & Drink and 21 other categories.


1 OMG is leading in most countries, including India, United States, United Kingdom, Philippines and 34 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 18 other countries.