Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 79 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Food & Drink, Cooking & Recipes and 19 other categories.

Geography

1 OMG is leading in most countries, including India, United States, United Kingdom, Indonesia and 26 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 19 other countries.