Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, OMG is still behind GroupM Server in all market share segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 82 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, TV & Video, Food & Drink and 18 other categories.

Geography

1 OMG is leading in most countries, including India, United States, United Kingdom, Turkey and 32 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 16 other countries.