Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 84 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Food & Drink, Cooking & Recipes and 23 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, United States, Indonesia and 32 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 14 other countries.