Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 93 other categories.

2 GroupM Server is leading in Movies, Cooking & Recipes, Games, TV & Video and 21 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Germany and 38 other countries.

2 GroupM Server is leading in Poland, Denmark, Italy, Australia and 12 other countries.