Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Platform161 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Travel and 76 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Movies and 25 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Spain and 24 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 18 other countries.