Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 87 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Games, Movies and 22 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Belgium and 22 other countries.

2 GroupM Server is leading in Poland, Denmark, United Kingdom, Italy and 20 other countries.