Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 91 other categories.

2 GroupM Server is leading in People & Society, Movies, Games, Cooking & Recipes and 19 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 31 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 13 other countries.