Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 109 other categories.

2 GroupM Server is leading in Cooking & Recipes, Movies, Games, Web Hosting and 12 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Spain and 50 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Italy and 18 other countries.