Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 104 other categories.

2 GroupM Server is leading in Cooking & Recipes, Movies, Web Hosting, Law & Government and 17 other categories.


1 Plista is leading in most countries, including Poland, Netherlands, Australia, Switzerland and 38 other countries.

2 GroupM Server is leading in Germany, Denmark, Spain, Sweden and 22 other countries.