Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 46 other categories.

2 Popin is leading in News & Media, Shopping, Sports, Marketing & Advertising and 44 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 29 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 15 other countries.