Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Marketing & Advertising and 46 other categories.

2 GroupM Server is leading in People & Society, Business & Industry, Internet & Telecom, Autos & Vehicles and 44 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 27 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 16 other countries.