Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 46 other categories.

2 Popin is leading in News & Media, Business & Industry, Marketing & Advertising, Sports and 28 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 23 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 19 other countries.