Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, GroupM Server is still behind Popin in all market share segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 63 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Music & Audio, Food & Drink and 32 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, United Kingdom and 35 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 24 other countries.