Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 55 other categories.

2 GroupM Server is leading in People & Society, Business & Industry, Autos & Vehicles, Music & Audio and 41 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 26 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 21 other countries.