Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, GroupM Server is still behind Popin in all market share segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 47 other categories.

2 Popin is leading in News & Media, Marketing & Advertising, Sports, Celebrities & Entertainment News and 24 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Austria and 24 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 22 other countries.