Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Predicta is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 58 other categories.

2 Predicta is leading in People & Society, News & Media, Religion & Spirituality, Music & Audio and 6 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 29 other countries.

2 Predicta is leading in Brazil and Bangladesh.