Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Predicta is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 53 other categories.

2 Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 13 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, United Kingdom and 35 other countries.

2 Predicta is leading in Brazil, Portugal, Argentina, Japan and 6 other countries.