Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 54 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Travel, Photography and 11 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Denmark, United States, Spain and 25 other countries.

2 Refined Labs is leading in Germany, Austria, Switzerland, Brazil and 14 other countries.