Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and The Entire Web.

2 Refined Labs is leading in Top 1M Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 52 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Photography, Career & Education and 13 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Switzerland, Brazil and 24 other countries.

2 GroupM Server is leading in Poland, Denmark, Italy, Spain and 18 other countries.