1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
GroupM Server is leading in Top 10K Sites.
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Specific Media has better usage coverage in more websites categories. Including Lifestyle, Science & Education, E-commerce & Shopping, Vehicles and 15 other categories.
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GroupM Server is leading in Computers Electronics & Technology and Games.
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Specific Media is leading in most countries, including United States, Spain, United Kingdom, Portugal and 34 other countries.
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GroupM Server is leading in Poland, Germany, Algeria, Belize and 4 other countries.