Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 111 other categories.

2 GroupM Server is leading in Games, TV & Video, Cooking & Recipes, Video Games and 12 other categories.


1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Norway and 34 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 15 other countries.