Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 SpecificClick is leading in Top 10K Sites.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 113 other categories.

2 GroupM Server is leading in Games, Cooking & Recipes, Video Games, Web Hosting and 11 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, United Kingdom, Norway, Indonesia and 40 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 13 other countries.