Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 120 other categories.

2 GroupM Server is leading in Cooking & Recipes, Games, Web Hosting, Video Games and 10 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Brazil, United Kingdom, Norway and 38 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 10 other countries.