Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Sports and 64 other categories.

2 GroupM Server is leading in People & Society, Business & Industry, Shopping, Autos & Vehicles and 39 other categories.

Geography

1 SwitchAds is leading in most countries, including United States, United Kingdom, Bulgaria, Russia and 53 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 9 other countries.