Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Autos & Vehicles and 52 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Gay, Lesbian, & Bisexual and 18 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, United Kingdom and 36 other countries.

2 Total Media is leading in Israel, Canada, India, Brazil and 7 other countries.