Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, GroupM Server is still behind TradeTracker in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, People & Society and 203 other categories.

2 GroupM Server is leading in Makes & Models and E-Commerce.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Belgium, Finland, Hungary and 103 other countries.

2 GroupM Server is leading in Croatia, Luxembourg and Montenegro.