Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 186 other categories.

2 GroupM Server is leading in Makes & Models and E-Commerce.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Hungary, Finland, Belgium and 88 other countries.

2 GroupM Server is leading in Montenegro, Kenya and Ghana.