Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 201 other categories.

2 GroupM Server is leading in Makes & Models and E-Commerce.


1 TradeTracker is leading in most countries, including Netherlands, Finland, Poland, Belgium and 98 other countries.

2 GroupM Server hasn't got a lead over TradeTracker in any country.