Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 185 other categories.

2 GroupM Server is leading in Antiques & Collectibles.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 122 other countries.

2 GroupM Server is leading in Denmark and Kenya.