Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YieldAds is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Movies and 77 other categories.

2 GroupM Server is leading in Shopping, Food & Drink, Cooking & Recipes, Travel and 21 other categories.

Geography

1 YieldAds is leading in most countries, including Egypt, India, United States, Indonesia and 41 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 18 other countries.