Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YieldAds is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Movies and 66 other categories.

2 GroupM Server is leading in Shopping, Autos & Vehicles, Food & Drink, Cooking & Recipes and 21 other categories.

Geography

1 YieldAds is leading in most countries, including India, Egypt, Indonesia, United States and 35 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 21 other countries.