Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yieldr is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 60 other categories.

2 Yieldr is leading in Travel, Accommodation & Hotels, Airlines & Airports, Office Products and 2 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 26 other countries.

2 Yieldr is leading in United States, Netherlands, Greece, Canada and one other country.