Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 64 other categories.

2 GroupM Server is leading in Internet & Telecom, Shopping, Autos & Vehicles, Movies and 22 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Argentina and 28 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 14 other countries.