In terms of market share, GSI Media is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Career & Education, Movies and 26 other categories.
GSI Media is leading in Internet & Telecom, Children, Software, Computer & Electronics and 3 other categories.
interclick is leading in most countries, including United States, Colombia, Hong Kong, India and 8 other countries.
GSI Media is leading in Canada, Australia and Belarus.