In terms of market share, GSI Media is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Shopping, Business & Industry and 23 other categories.
GSI Media is leading in Internet & Telecom, Computer & Electronics, News & Media, Children and one other category.
interclick is leading in most countries, including United States, Russia, Trinidad and Tobago, Brazil and 6 other countries.
GSI Media is leading in China, Bulgaria and Turkey.