In terms of market share, GSI Media is clearly lagging behind, losing to Interpolls in all segments.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 28 other categories.
GSI Media is leading in Shopping, Clothing, Children, Sports and one other category.
Interpolls is leading in most countries, including Japan, Brazil, Spain, India and 12 other countries.
GSI Media is leading in United States.