In terms of market share, GSI Media is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.
GSI Media is leading in Shopping, Children, Software, Sports and one other category.
Kitara Media is leading in most countries, including United States, Canada, China, Colombia and 15 other countries.
GSI Media is leading in Spain and Germany.