In terms of market share, GSI Media is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, News & Media and 11 other categories.
GSI Media is leading in Computer & Electronics, Software, Children, Shopping and one other category.
Kitara Media is leading in most countries, including United States, Sri Lanka, Germany, India and 12 other countries.
GSI Media is leading in Canada, Switzerland, New Zealand and Bulgaria.