GSI Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
GSI Media is leading in Shopping, Clothing, Sports, Children and one other category.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 33 other countries.
GSI Media is leading in China.