GSI Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
GSI Media is leading in Shopping, Clothing, Children, Sports and 2 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
GSI Media is leading in Brazil and China.