Market Share by Top Websites

1 Open AdExchange is leading in Top 1M Sites.

2 GSI Media is leading in Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 GSI Media is leading in Computer & Electronics, Clothing, Sports, Software and 3 other categories.

Geography

1 GSI Media is leading in most countries, including United States, China, Canada, Germany and 6 other countries.

2 Open AdExchange is leading in Denmark, Sweden and India.