GSI Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Sports, Tourism and 14 other categories.
GSI Media is leading in Computer & Electronics, Children and Software.
GSI Media is leading in most countries, including United States, China, Canada, Russia and 2 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.