GSI Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 24 other categories.
GSI Media is leading in Shopping, Clothing, Sports, Children and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
GSI Media is leading in United States, Thailand and China.