GSI Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GSI Media has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Children, Clothing and 8 other categories.
Traffiq is leading in People & Society, Health, Car Buying, Autos & Vehicles and one other category.
GSI Media is leading in most countries, including United States, Canada, China, Germany and one other country.
Traffiq is leading in Brazil and Japan.