Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 169 other categories.

2 MSN Ads is leading in Investing, Law, Conditions & Diseases, Aviation and 8 other categories.


1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 97 other countries.

2 MSN Ads is leading in Georgia, Morocco and Uruguay.