Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 177 other categories.

2 MSN Ads is leading in Conditions & Diseases, Law, Computer Security, Reproductive Health and 8 other categories.

Geography

1 gumgum is leading in most countries, including United States, United Kingdom, Canada, India and 96 other countries.

2 MSN Ads is leading in Uganda, Zimbabwe, Bahamas and Ethiopia.