Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, gumgum is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, News & Media and 160 other categories.

2 gumgum is leading in Arts & Entertainment, People & Society, Adult, Food & Drink and 45 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 153 other countries.

2 gumgum is leading in Bangladesh, Sri Lanka, Bahrain, Malta and 4 other countries.