Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, Music & Audio and 165 other categories.

2 gumgum is leading in Arts & Entertainment, People & Society, Adult, Food & Drink and 43 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 162 other countries.

2 gumgum is leading in Montenegro, Zambia, Mongolia, Cape Verde and one other country.