Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 109 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Internet & Telecom, Music & Audio, Chats & Forums and 71 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 119 other countries.

2 gumgum is leading in India, Indonesia, Malaysia, Bangladesh and 15 other countries.