Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Taboola is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 20 other categories.

2 Taboola hasn't got a lead over gumgum in any websites category.

Geography

1 gumgum is leading in most countries, including United States, Russia, Taiwan, France and 155 other countries.

2 Taboola is leading in Israel, South Korea, Martinique, New Caledonia and 2 other countries.