Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, Cooking & Recipes and 116 other categories.

2 TradeDoubler is leading in People & Society, Business & Industry, Internet & Telecom, Travel and 100 other categories.


1 gumgum is leading in most countries, including United States, France, Poland, Italy and 123 other countries.

2 TradeDoubler is leading in Sweden, Spain, Netherlands, Norway and 36 other countries.