1
gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yandex Direct is clearly lagging behind, losing to gumgum in all segments.
1
gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.
2
Yandex Direct is leading in Heavy Industry & Engineering.
1
gumgum is leading in most countries, including United States, Taiwan, France, Germany and 153 other countries.
2
Yandex Direct is leading in Russia, Belarus, Kazakhstan, Uzbekistan and 4 other countries.