In terms of market share, Gunggo is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Gunggo is leading in TV & Video, Movies, Sports, Autos & Vehicles and 11 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 28 other countries.
Gunggo is leading in United Kingdom, Germany, Spain, Poland and 4 other countries.