Gunggo is leading in Top 100K Sites and Top 1M Sites.
Gunggo has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Computer & Electronics and 25 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 25 other categories.
Gunggo is leading in most countries, including United States, United Kingdom, Brazil, Spain and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway and Japan.