In terms of market share, Halogen Network is clearly lagging behind, losing to Lucid Media in all segments.
Halogen Network has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Travel, Food & Drink and 5 other categories.
Lucid Media is leading in Business & Industry, Internet & Telecom, Products & Shopping, Health and 4 other categories.
Halogen Network is leading in most countries, including United States, France, Russia, Sweden and one other country.
Lucid Media is leading in Brazil and India.