In terms of market share, Halogen Network is clearly lagging behind, losing to Lucid Media in all segments.
Halogen Network has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Travel, Clothing and 5 other categories.
Lucid Media is leading in Business & Industry, Real Estate, Energy, Adult and 4 other categories.
Halogen Network is leading in most countries, including Poland, United Kingdom, Italy, Germany and one other country.
Lucid Media is leading in United States and Viet Nam.