Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 30 other categories.

2 Halogen Network is leading in Food & Drink, Cooking & Recipes and Clothing.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Lithuania, Japan and 2 other countries.

2 Halogen Network is leading in United States, Romania and Russia.