In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
Halogen Network is leading in Food & Drink, Cooking & Recipes and Clothing.
Open AdExchange is leading in most countries, including Denmark, Sweden, Ukraine, Romania and one other country.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.