In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Halogen Network is leading in Clothing, Cooking & Recipes and Food & Drink.
Open AdExchange is leading in most countries, including Denmark, Sweden, Ukraine, Russia and 4 other countries.
Halogen Network is leading in United States, United Kingdom, Switzerland, Spain and one other country.