In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Halogen Network is leading in Clothing, Food & Drink and Cooking & Recipes.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 3 other countries.
Halogen Network is leading in United States, Colombia, Italy, Philippines and 2 other countries.