In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Halogen Network is leading in Cooking & Recipes, Food & Drink and Clothing.
Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.
Halogen Network is leading in United States and Poland.