In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
Halogen Network is leading in Food & Drink, Cooking & Recipes and Clothing.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Germany and 7 other countries.
Halogen Network is leading in United States, Canada, United Kingdom, Iran and 2 other countries.