Market Share by Top Websites

2 In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.

2 Halogen Network is leading in Cooking & Recipes, Food & Drink and Clothing.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.

2 Halogen Network is leading in United States and Poland.