In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 28 other categories.
Halogen Network is leading in Food & Drink, Cooking & Recipes and Clothing.
Open AdExchange is leading in most countries, including Denmark, Guatemala, India, Cote d Ivoire and 2 other countries.
Halogen Network is leading in United States and Canada.