In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Halogen Network is leading in Clothing, Cooking & Recipes, Food & Drink and Tourism.
Halogen Network is leading in most countries, including United States, United Kingdom, Spain, Slovenia and one other country.
Open AdExchange is leading in Denmark, Norway and Sweden.