In terms of market share, Halogen Network is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 28 other categories.
Halogen Network is leading in Food & Drink, Cooking & Recipes and Clothing.
Halogen Network is leading in most countries, including United States, Russia, Sudan and United Kingdom.
Open AdExchange is leading in Denmark and Sweden.