In terms of market share, Harren Media is clearly lagging behind, losing to Kitara Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 16 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, News & Media and 9 other categories.
Harren Media is leading in most countries, including Brazil, Argentina, Mexico, Venezuela and 19 other countries.
Kitara Media is leading in United States, Canada, United Kingdom, Singapore and 6 other countries.