In terms of market share, Harren Media is clearly lagging behind, losing to Kitara Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 40 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 24 other categories.
Harren Media is leading in most countries, including Brazil, Portugal, India, Spain and 37 other countries.
Kitara Media is leading in United States, Canada, Taiwan, Russia and 17 other countries.