In terms of market share, Harren Media is clearly lagging behind, losing to Kitara Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 38 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 22 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 16 other countries.
Harren Media is leading in Brazil, Spain, Mexico, Argentina and 15 other countries.