Market Share by Top Websites

1 IFDO is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Hatchbuck is clearly lagging behind, losing to IFDO in all segments.

Websites Categories

1 IFDO has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Jobs & Career, Computers Electronics & Technology and 12 other categories.

2 Hatchbuck is leading in Business & Consumer Services, Science & Education, Arts & Entertainment, Heavy Industry & Engineering and one other category.


1 Hatchbuck is leading in most countries, including United States, India, United Kingdom, Canada and 17 other countries.

2 IFDO is leading in South Korea, Taiwan, Hong Kong, Japan and 7 other countries.