Market Share by Top Websites

1 PubWise is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HeadBidder is clearly lagging behind, losing to PubWise in all segments.

Websites Categories

1 PubWise has better usage coverage in more websites categories. Including Science & Education, Community & Society, Law & Government, Business & Consumer Services and 16 other categories.

2 HeadBidder is leading in Pets & Animals, Lifestyle, Home & Garden and E-commerce & Shopping.


1 PubWise is leading in most countries, including United States, Italy, Turkey, United Kingdom and 111 other countries.

2 HeadBidder is leading in Sweden and Slovakia.