Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 15 other categories.

2 Heap Analytics is leading in Arts & Entertainment, Home & Garden, E-commerce & Shopping, Hobbies & Leisure and one other category.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, India, Canada and 116 other countries.

2 Heap Analytics is leading in Russia, China, Ukraine, Italy and 31 other countries.