Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 75 other categories.

2 Heap Analytics is leading in Business & Industry, People & Society, Real Estate, Travel and 58 other categories.


1 Segment is leading in most countries, including British Indian Ocean Territory, United States, Norway, United Kingdom and 72 other countries.

2 Heap Analytics is leading in Libya, Austria, China, Micronesia and 29 other countries.