Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Computer & Electronics, Career & Education and 73 other categories.

2 Heap Analytics is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 58 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Norway and 37 other countries.

2 Heap Analytics is leading in Germany, India, Russia, Poland and 33 other countries.